Their Situation
Gary was done with town life and ready for a slower pace. He'd invested years in his Stony Creek home in Littleton, but only completed renovations partway through. His half-renovated home—upgraded in some spaces, original finishes in others—was a reflection of a life in transition. Now it was time to move on, and Gary valued simplicity and speed over squeezing every last dollar from the sale.
What Made This Complex
A half-renovated home creates a marketing puzzle. Fully renovated homes attract move-in-ready buyers who want zero projects. Fully un-renovated homes attract flippers and value investors looking for a discount on a gut renovation. Half-renovated falls awkwardly in the middle—it can confuse buyers and extend days on market. The challenge was packaging the home's current condition honestly while finding a buyer who saw the upgrades as a head start, not a red flag.
Learn more about this situation →What We Did
Instead of pricing high and hoping for the perfect buyer or pricing low to move quickly, we found the middle path. We priced honestly to reflect the home's current state, then marketed it to the buyer segment that would see value: someone ready to tackle renovations but appreciating having upgrades already done. The photography emphasized the positives—the mountain views, the generous lot, the natural light—without overselling. Gary's flexibility with showing times kept the momentum going. In nine days, we found the right buyer: someone who saw the home's bones were sound, the views were worth the investment, and the upgrade work already done gave them a head start on their project.
$52,500 Under List
What They Said
Jacob was astonishing to work with. He took the time to listen to my concerns and answered all my questions. When things changed, on my part, he was flexible and tolerant. He seemed to me to be the kind of person who could work with anyone. I wasn't an easy client either but he made me feel like I was. I'd recommend him to anyone asking! In my opinion, he's a rock star!
— Gary H.